Is strategy definition still confused? and what might be the solution?

"You would think that there would be alignment on what is strategy amongst experts and practitioners and so forth but despite how much is written about it, and how much is spent on it, there really isn’t that much alignment"

Today we are talking with Peter Compo, author of the new book, The Emergent Approach to Strategy

With a background in music, and a doctorate in Chemical Engineering from City College New York, Peter spent 25 years at E.I. DuPont in the US, where he held a wide range of leadership positions in marketing, supply chain, product, and business management. He left the company to work full-time on developing the Emergent Approach.  

Despite all that has been written on strategy confusion on the definition remains. Pete summarises the 75 definitions he has identified and propose a solution. 

To learn more see the Arkaro Insights article "What is the Definition of Strategy?" on www.arkaro.com and follow Arkaro on LinkedIn.  
 
 

Chapters

• 1:23 Introduction
• 5:32 Defining strategy as a plan & something big, long term & important
• 7:00 Defining strategy as a masterplan
• 9:56 Defining strategy by its characteristics
• 11:54 Defining strategy as choices
• 14:59 Defining strategy as the aspiration itself
• 20:08 Defining strategy as patterns
• 21:08 Defining strategy as a rule