David Cropley
Professor David Cropley is an internationally recognized authority on engineering and commercial innovation. As Professor of Engineering Innovation at Adelaide University, he focuses on transforming creativity into measurable business results. David is the architect of the Innovation Phase Assessment Instrument (IPAI), a diagnostic tool used to identify organizational blocks across the 4Ps framework: Product, Process, Person, and Press.
He treats innovation like an "iceberg," where the final solution represents only 10% of the effort, with the rest driven by the complex interplay of individual skills and organizational environment. His recent research explores the "mathematical ceiling" of AI, arguing that current models cannot match the ingenuity of professional creative humans. A former Royal Navy officer, David has authored over 10 books and appeared as a creativity expert on the ABC series Redesign My Brain.