Todd Lubart
Todd Lubart, a Professor of Psychology at Université Paris Cité with a PhD from Yale University, is a world-renowned authority on the scientific study of creativity. He is the co-creator of the Investment Theory of Creativity, which reframes innovation as a strategic decision to "buy low and sell high" in the marketplace of ideas. Todd pioneered the 7 C’s framework and developed the Creative Profiler to assess latent potential in professional and organizational contexts. Currently, he heads the "Homo Creativus" research chair, focusing on human-AI collaboration (Co-Cre-AI-tion) to enhance human agency in the age of generative AI. As President of ISSCI and recipient of the APA Berlyne and NAGC Torrance awards, his work bridges high-level innovation strategy with the ground-level psychology of how humans actually create, providing B2B leaders with tools to navigate complex ecosystems.